Poland & CEE Customer Loyalty Summit

WORKSHOPS (18 APRIL 2018)
HOW TO USE CREATIVITY IN EVERYDAY ACTIVITIES – MEANING WHERE TO GET THE WOW-EFFECT FROM?

THE WORKSHOPS WILL BE CONDUCTED BY:

Marek Skała

Marek Skała

workshop coach, inspirer; runs development and training projects

  • About me - I’m a nomad of knowledge, I wander and seek
  • My biggest success is today! – it also happened yesterday, and will happen tomorrow
  • The most important thing for me is: to be reliable and helpful to people I work with, being for a reason
  • I am inspired by the new, the tiny, the details – whatever arouses emotions and thinking
  • I would like to leave you with the ability of doing something you were unable to do this morning

MOTTO OF THE TRAINING

When everyone knows that something is impossible, there suddenly comes someone lacking this knowledge, and does it.

Everything should be done as simply as possible, but not simpler.

Albert Einstein

The workshop is dedicated to
Chris Daffy – creator of WOW-effect

PROGRAMME

During the workshops all the participants will be asked to provide two typical descriptions of situations where they needed a more creative approach to find the proper solution

Registration and opening of the workshops

UNIT 1
  • Creative thinking rules – between lateral and linear thinking
  • How to encourage our employees and co-workers to think creatively?
  • What limits creativity in action – errors in problem identification, errors in assesing the situation, “killers of ideas”, and other

Coffee break

UNIT 2
  • selection of creative thinking techniques (solving particular problems in the company’s practice)
    • Creative and volatile analogies
    • The “sleep dream” technique
    • Constructive criticism techniques as an element of changing convictions
  • Nadler’s triangle method – how to change what doesn’t work anymore?
  • Using hypnosis as a creative and anti-stress technique (for solving particular problems from the workshop participants’ practice)

Lunch

UNIT 3
  • Working on positions – looking for creative solutions to well-known situations
  • Working on convictions – how to effectively fight with “dogmas”, “there is nothing we can do” with?

Summary and end of the workshops

PARTICIPANTS’ COCKTAIL

Cocktail & networking

Krakow office:
Blue Business Media Ltd,,
Berka Joselewicza 21c, Krakow 31-031
phone: +48 12 350 54 06
Warsaw office:
Blue Business Media Ltd, ,
Pradzynskiego 12/14, Warsaw (01-222)

STAY UPDATED:

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