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WORKSHOPS (19.04.2017)

On the Special Day we would like to invite you to take part in two parallel workshops whose topics were deemed key to their work by practitioners of building relations and marketing.

Please choose one of the topics during registration.

WORKSHOPS Personal Data Protection Regulations

HOW TO PREPARE FOR CHANGES BROUGHT BY THE PERSONAL DATA REGULATION
THE WORKSHOP’S LEADER

SPEAKER IS TO BE CONFIRMED

WORKSHOPS Psychology of loyalty

IMPULSES AND MECHANISMS STIMULATING CONSUMER BEHAVIOUR.

WORKSHOPS AGENDA

Registration and welcoming the Participants

PART 1 – PDPR – Basic changes in the regulations regarding personal data protection in view of loyalty activities

  • PDPR – “atomic” revolution in personal data protection
  • what will the European Parliament and Council Regulation change in protecting natural persons regarding personal data processing and their unlimited flow
  • the most important changes stemming from the EU regulation (i.a. the notion of profiling, the right to be forgotten, “one stop shop” system, international data processing)
  • challenges for loyalty programme management

Coffee break

PART 2 – New duties, procedural changes and fines

Teamwork. Discussing one of the following areas on the basis of own experiences and psychological rules:

  • new responsibilities of a personal data administrator (registering processing activities, reporting personal data protection infringement)
  • how to implement change within the scope of granted permissions
  • inspector for personal data protection – status and tasks, situations in which appointing one becomes mandatory
  • fines for a lack of or improper personal data protection – rules for imposing

Lunch

PART 3 – Inspector General for Personal Data Protection and the responsibility for infringing PDPR

  • new tasks and role of the supervisory body (Inspector General for Personal Data Protection)
  • financial responsibility (types and amounts of fines)
  • civil liability (the right to demand damages)

Summing up and closing the workshop.

WORKSHOPS AGENDA

Registration and welcoming the Participants

PART 1

  • do loyalty programmes build consumer loyalty?
  • can knowledge of consumer psychology help in building loyalty?
  • difficult beginnings of understanding loyalty, meaning how studies of lab rats’ behavior were used as the basis for loyalty programmes
  • psychology of persuasion – can the consumer be persuaded to change his attitudes and behaviours
  • behavioral economics, meaning what is our current state of knowledge about the ways and mechanisms of influencing consumers

Coffee break

PART 2 – the most important rules and ways of influencing the consumers

Teamwork. Discussing one of the following areas on the basis of on own experiences and psychological rules:

  • loyalty programme
  • strategy of influencing change in consumer attitudes and behaviors

Lunch

PART 3

Each group presents the assumptions behind a prepared loyalty programme or strategy of influencing change in consumer attitudes.

Discussion of the advantages and disadvantages of each proposition, suggestions for modification

Summing up and closing the workshop

Cocktail & networking

18.00 – 21.30 COCKTAIL FOR THE FORUM’S PARTICIPANTS, INTENT MARKETING WORKSHOP & NETWORKING

We would like to invite you to an exclusive Nespresso Boutique on the Main Market Square (Rynek Główny 12) where we’ll be able to discover an innovative approach to engaging marketing and building Client loyalty. All this thanks to personalised and context communication.

It will be an opportunity to draw inspirations from the presented case studies of satisfied users of SAP Hybris solutions and meet the other Participants in a less formal atmosphere.

Meeting in the hotel hall

Welcoming the guests, Aperitif

What is Intent Marketing? What is the importance of marketing performed in real-time and in all available communication channels? Are there tools that allow it? Are there companies that succeeded in realising the idea of Intent Marketing?

Cocktail & Networking

THE COCKTAIL IS BROUGHT TO YOU BY:

PLATINUM PARTNER

GOLD PARTNER

PARTNERS

EXHIBITORS

MEDIA PATRON