ABOUT THE SUMMIT

Customer Loyalty Summit is the biggest annual gathering of practitioners responsible for creating and pursuing a loyalty strategy..

Every spring Kraków attracts all experts for whom loyalty is the key to sustaining relations with the customers and guarantees the company’s stable development.

This year’s edition will be focused on:

  • B2C and B2B loyalty programmes – from implementation and mechanics through optimisation up to relaunch
  • Customers – their needs and expectations, as well as technology and advanced CX
  • Data – increasingly important in the context of GDPR
  • Innovations – indispensable for developing loyalty activities

IN THE 2018 EDITION

  • 4 THEMATIC SESSIONS
    - with unrestricted access
  • OVER 50 INSPIRERS
    representatives of retail chains, service providers, guests from abroad, and startups!
  • 4th EDITION OF THE LOYALTY AWARDS
    awards in 6 categories will be presented during the evening Gala
  • EXTRA DAY BEFORE THE FORUM - 18th APRIL:
    workshops on “How to use creativity in everyday activities – meaning where to get the wow-effect from?”
  • SPECIAL GUEST: MACIEJ KAWECKI FROM THE MINISTRY OF DIGITAL AFFAIRS
    national coordinator for the implementation of GDPR

ON THE AGENDA:

EXTRA DAY: WORKSHOPS
18 April 2018
WORKSHOPS
“How to use creativity in everyday activities – meaning where to get the wow-effect from?”

Creative thinking - activities

4 PARALLEL SESSIONS
19-20 April 2018
LOYALTY PROGRAMMES

Trends, predictions, strategies – Poland Loyalty “Road Map”; What is the Polish loyalty programme market like? Where is it heading?

INNOVATIONS AND INSPIRATIONS IN LOYALTY

Be innovative, or... at least inspiring – about the non obvious in loyalty

CUSTOMER (EXPERIENCE) FIRST

From changing customers to building relations full of emotions

DATA & CHURN & RETENTION

The fight for high retention and low migration – what do companies do today to predict customer migration and retain the most valuable ones

AMONG 40+ SPEAKERS

THE SUMMIT IN NUMBERS

No. 1

among loyalty events in Poland – since 8 years!

250+

Participants representing over 128 companies during the previous edition

1550+

Participants in all the editions organised so far

340+

Inspirers in the previous editions

4.

edition of LOYALTY AWARDS

LOYALTY AWARDS 2017

The most popular and esteemed plebiscite in the industry, where practitioners dealing with loyalty in Poland choose the best loyalty activities of 2017.

The plebiscite is organised in partner cooperation with KANTAR TNS. Substantial accuracy is supervised by the Awards Committee comprised of loyalty management practitioners, whose companies do not participate in the contest.

Partner of the Gala:

TCC
Loyalty Awards Logo

CONTACT

Krakow office:
Blue Business Media Ltd,,
Berka Joselewicza 21c, Krakow 31-031
phone: +48 12 350 54 06
Warsaw office:
Blue Business Media Ltd, ,
Pradzynskiego 12/14, Warsaw (01-222)

STAY UPDATED:

© 2018 Blue Business Media